Porsche Advertising

Automotive advertising can tell us the story of the automotive industry as well as any other medium. We have been seeing car advertisements for over 100 years now. Shiny Cadillacs, sleek Jaguars, and pink Mustangs. In the beginning, it was all simply black and white. So how has it changed? Auto advertising throughout the years has evolved tremendously thanks to imaginative, and sometimes not so effective, creative techniques. The methods for marketing cars have changed dramatically over the past 120 years.

These pages of official adverts from Porsche cars and Porsche themed advertisements taken from the Auto-Archives library show just our favorites from the wealth of Porsche documentation that is stored on our system. The nearly 200 ads currently shown are listed in chronological order and partially by Porsche Model.

Porsche has always been known for creative advertising and pointed slogans. Especially in the print campaigns, in which it was felt it was necessary to convey the message in a as few words as possible. At the  beginning of the Porsche sports car era, the advertisements were often adapted to the zeitgeist and the technical possibilities at the time and  victories at motorsport events were often highlighted.

Porsche of America - 1955

Porsche of America - 1955

Porsche 356

Hoffman-Porsche Car Corp. - 1955

Hoffman-Porsche Car Corp. - 1955

Porsche

Dunlop Tyres - 1955

Dunlop Tyres - 1955

Porsche 550

Hoffman-Porsche Car Corp.- 1956

Hoffman-Porsche Car Corp.- 1956

Porsche 1600cc Coupe

Hoffman-Porsche Car Corp. - 1956

Hoffman-Porsche Car Corp. - 1956

Porsche Carrera

Hoffman-Porsche Car Corp. - 1957

Hoffman-Porsche Car Corp. - 1957

Porsche Carrera

Hoffman-Porsche Car Corp. - 1957

Hoffman-Porsche Car Corp. - 1957

Porsche 1600cc Coupe/Convertible/Speedster

Hoffman-Porsche Car Corp. - 1957

Hoffman-Porsche Car Corp. - 1957

Porsche 1600cc Coupe

Hoffman-Porsche Car Corp. - 1958

Hoffman-Porsche Car Corp. - 1958

Porsche 356

Hoffman-Porsche Car Corp. - 1958

Hoffman-Porsche Car Corp. - 1958

Porsche 356

Castrol Oil - 1958

Castrol Oil - 1958

Porsche 356

Hoffman-Porsche Car Corp. - 1958

Hoffman-Porsche Car Corp. - 1958

Porsche 356

Porsche of America - 1959

Porsche of America - 1959

Porsche 356

Porsche of America - 1959

Porsche of America - 1959

Porsche 356

Porsche of America - 1959

Porsche of America - 1959

Porsche 356

Porsche of America - 1960

Porsche of America - 1960

Porsche 356

Porsche of America - 1961

Porsche of America - 1961

Porsche 356

Firestone - 1962

Firestone - 1962

Porsche 356

Porsche of America - 1962

Porsche of America - 1962

Porsche 356

Porsche of America - 1962

Porsche of America - 1962

Porsche 356

Porsche of America - 1964

Porsche of America - 1964

Porsche 911

Porsche of America - 1965

Porsche of America - 1965

Porsche 356

Porsche Netherlands - 1965

Porsche Netherlands - 1965

Porsche 911

Porsche of America - 1965

Porsche of America - 1965

Porsche 911 Targa

Porsche of America - 1965

Porsche of America - 1965

Porsche 911 Targa

Porsche of America - 1966

Porsche of America - 1966

Porsche Carrera 6

Champion Spark Plugs - 1965

Champion Spark Plugs - 1965

Porsche - Lotus 23 (Potus)

Porsche of America  - 1966

Porsche of America - 1966

Porsche 911

Porsche of America - 1967

Porsche of America - 1967

Porsche 912

Porsche of America - 1967

Porsche of America - 1967

Porsche 912

AMCO Accessories - 1967

AMCO Accessories - 1967

Porsche 912

Porsche of America - 1967

Porsche of America - 1967

Porsche 911S

Champion Spark Plugs - 1967

Champion Spark Plugs - 1967

Porsche 911 RSR

Porsche of America - 1968

Porsche of America - 1968

Porsche 911

Porsche of America - 1968

Porsche of America - 1968

Porsche 911L Targa

Porsche of America - 1969

Porsche of America - 1969

Porsche 911

Porsche of America  - 1970

Porsche of America - 1970

Porsche 911T

Shell - 1970

Shell - 1970

Porsche 917

Porsche of America  - 1970

Porsche of America - 1970

Porsche 911

Porsche of America  - 1970

Porsche of America - 1970

Porsche 911

Hot Wheels - 1970

Hot Wheels - 1970

Porsche 908

Porsche of America  - 1970

Porsche of America - 1970

Porsche 914

President CB Radios - 1970s

President CB Radios - 1970s

Porsche 911 Targa

Porsche of America  - 1971

Porsche of America - 1971

Porsche 914

Porsche of America  - 1971

Porsche of America - 1971

Porsche 910 & 914

Porsche of America  - 1971

Porsche of America - 1971

Porsche 914

Porsche of America  - 1972

Porsche of America - 1972

The Porsche Range

Porsche of America  - 1972

Porsche of America - 1972

Porsche 914

AMCO

AMCO

Porsche 914-4

Champion Spark Plugs - 1973

Champion Spark Plugs - 1973

Porsche 911RS

Porsche of America  - 1973

Porsche of America - 1973

Porsche 914

Porsche of America  - 1973

Porsche of America - 1973

Porsche 914

Porsche of America  - 1973

Porsche of America - 1973

Porsche 914

Porsche of America  - 1973

Porsche of America - 1973

Porsche 914S

Porsche of America  - 1973

Porsche of America - 1973

Porsche 914

Porsche of America  - 1973

Porsche of America - 1973

Porsche 914

Porsche of America  - 1973

Porsche of America - 1973

Porsche 914

Porsche of America  - 1973

Porsche of America - 1973

Porsche 914

Firestone Cavallino - 1973

Firestone Cavallino - 1973

Porsche 914

Champion Spark Plugs - 1973

Champion Spark Plugs - 1973

Porsche 917-10

Simoniz - 1973

Simoniz - 1973

Porsche 911

Champion Spark Plugs - 1973

Champion Spark Plugs - 1973

Porsche 917/10

Porsche + Audi - 1970s

Porsche + Audi - 1970s

Porsche 914

Porsche + Audi - 1970s

Porsche + Audi - 1970s

Porsche 911 & 917

Porsche + Audi - 1974

Porsche + Audi - 1974

Porsche 911 & 914 2.0

Porsche + Audi - 1977

Porsche + Audi - 1977

Porsche 911 Turbo

Porsche of America  - 1974

Porsche of America - 1974

Porsche 917, 911, 914

Porsche + Audi - 1975

Porsche + Audi - 1975

Porsche 911S

Porsche + Audi - 1976

Porsche + Audi - 1976

Porsche 911 Turbo & Targa

Porsche + Audi - 1976

Porsche + Audi - 1976

Porsche 911

Porsche + Audi - 1977

Porsche + Audi - 1977

Porsche 924

Porsche + Audi - 1977

Porsche + Audi - 1977

Porsche + Audi - 1977

Porsche + Audi - 1977

Porsche + Audi - 1977

Porsche 924

Porsche + Audi - 1977

Porsche + Audi - 1977

Porsche 924 Auto

Porsche + Audi - 1977

Porsche + Audi - 1977

Porsche 924 Championship Edition

Porsche + Audi - 1977

Porsche + Audi - 1977

Porsche 911 Turbo

Porsche + Audi - 1977

Porsche + Audi - 1977

Porsche 911 Turbo

Porsche + Audi - 1977

Porsche + Audi - 1977

Porsche 911S Targa & Turbo Carrera

Porsche + Audi - 1977

Porsche + Audi - 1977

Porsche 911 & 936

Porsche + Audi - 1977

Porsche + Audi - 1977

Porsche 911S, Turbo Carrera, RSR

Porsche + Audi - 1978

Porsche + Audi - 1978

Porsche 924

Porsche + Audi - 1978

Porsche + Audi - 1978

Porsche 924

Porsche + Audi - 1978

Porsche + Audi - 1978

Porsche 924 Limited Edition

Porsche + Audi - 1979

Porsche + Audi - 1979

Porsche 924, 928, 911SC

Porsche + Audi - 1979

Porsche + Audi - 1979

Porsche 924 Sebring Edition

Porsche + Audi - 1979

Porsche + Audi - 1979

Porsche 924, 928, 911SC

President CB Radios - 1979

President CB Radios - 1979

Porsche 935

Porsche + Audi - 1979

Porsche + Audi - 1979

Porsche 928

Pro-Cision - 1979

Pro-Cision - 1979

Porsche 924 Weissach

Porsche Cars GB - 1980

Porsche Cars GB - 1980

Porsche 924

Pirelli - 1980

Pirelli - 1980

Porsche 911 SC

Porsche + Audi - 1980

Porsche + Audi - 1980

Porsche 911 Weissach

Camel - 1981

Camel - 1981

Porsche 935

Porsche + Audi  No. 1 - 1979

Porsche + Audi No. 1 - 1979

Porsche 924

Porsche + Audi  No. 2 - 1980

Porsche + Audi No. 2 - 1980

Porsche 924

Porsche + Audi  No. 3 - 1980

Porsche + Audi No. 3 - 1980

Porsche 924 Turbo

Porsche + Audi  No. 3 - 1980

Porsche + Audi No. 3 - 1980

Porsche 924 Turbo

Porsche + Audi  No. 4 - 1980

Porsche + Audi No. 4 - 1980

Porsche 924

Porsche + Audi  No. 4 - 1980

Porsche + Audi No. 4 - 1980

Porsche 924

Porsche + Audi  No. 5 - 1980

Porsche + Audi No. 5 - 1980

Porsche 924

Porsche + Audi  No. 6 - 1980

Porsche + Audi No. 6 - 1980

Porsche 928

Porsche + Audi  No. 7 - 1980

Porsche + Audi No. 7 - 1980

Porsche 928

Porsche + Audi  No. 8 - 1980

Porsche + Audi No. 8 - 1980

Porsche Carrera

Porsche + Audi  No. 9 - 1980

Porsche + Audi No. 9 - 1980

Porsche 924 Turbo

Porsche + Audi  No. 9 - 1980

Porsche + Audi No. 9 - 1980

Porsche 924 Turbo

Porsche + Audi  No. 10 - 1980

Porsche + Audi No. 10 - 1980

Porsche 924 Turbo

Porsche + Audi  No. 11 - 1981

Porsche + Audi No. 11 - 1981

Porsche 911

Porsche + Audi  No. 12 - 1981

Porsche + Audi No. 12 - 1981

Porsche 924/924 Turbo

Porsche + Audi  No. 13 - 1981

Porsche + Audi No. 13 - 1981

Porsche 928

Porsche + Audi  No. 13 - 1981

Porsche + Audi No. 13 - 1981

Porsche 928

Porsche + Audi  No. 14 - 1981

Porsche + Audi No. 14 - 1981

Porsche ???

Porsche + Audi  No. 15 - 1981

Porsche + Audi No. 15 - 1981

Porsche 911 SC

Porsche + Audi  No. 16 - 1981

Porsche + Audi No. 16 - 1981

Porsche 928

Porsche + Audi  No. 17 - 1981

Porsche + Audi No. 17 - 1981

Porsche 924/924 Turbo

Porsche + Audi  No. 17 - 1981

Porsche + Audi No. 17 - 1981

Porsche 924/924 Turbo

Porsche + Audi  No. 18 - 1981

Porsche + Audi No. 18 - 1981

Porsche 911

Porsche + Audi  No. 19 - 1982

Porsche + Audi No. 19 - 1982

Porsche 944

Porsche + Audi  No. 20 - 1982

Porsche + Audi No. 20 - 1982

Porsche 928S

Porsche + Audi  No. 20 - 1982

Porsche + Audi No. 20 - 1982

Porsche 928S

Porsche + Audi  No. 23 - 1983

Porsche + Audi No. 23 - 1983

Porsche 911SC Cabriolet

Porsche + Audi  No. 22 - 1983

Porsche + Audi No. 22 - 1983

Porsche 944

Porsche + Audi  No. 23 - 1983

Porsche + Audi No. 23 - 1983

Porsche ???

Porsche + Audi  No. 24 - 1983

Porsche + Audi No. 24 - 1983

Porsche 944

Porsche + Audi  No. 25 - 1984

Porsche + Audi No. 25 - 1984

Porsche 911 Carrera

Porsche + Audi  No. 26 - 1984

Porsche + Audi No. 26 - 1984

Porsche 928S

Porsche + Audi  No. 27 - 1984

Porsche + Audi No. 27 - 1984

Porsche 944

Porsche + Audi  No. 28 - 1984

Porsche + Audi No. 28 - 1984

Porsche 911

Porsche + Audi - 1980s

Porsche + Audi - 1980s

Porsche 924

Porsche + Audi - 1982

Porsche + Audi - 1982

Porsche 944

ADS Audio - 1982

ADS Audio - 1982

Porsche 911

BF Goodrich - 1982

BF Goodrich - 1982

Porsche 944 Turbo

Goodyear - 1982

Goodyear - 1982

Porsche 944

Riken Tires - 1983

Riken Tires - 1983

Porsche 944

Pennzoil - 1983

Pennzoil - 1983

Porsche 928

AmorAll

AmorAll

Porsche 911 Cabriolet

Bridgestone - 1986

Bridgestone - 1986

Porsche 928

Goodyear 1986

Goodyear 1986

Porsche 962, 928

Bridgestone - 1987

Bridgestone - 1987

Porsche 959

Bridgestone - 1987

Bridgestone - 1987

Porsche 944

Goodyear 1988

Goodyear 1988

Porsche Indycar

Quaker State - 1988

Quaker State - 1988

Porsche 944

Radio Shack - 1989

Radio Shack - 1989

Porsche 911

PIAA Lighting - 1990

PIAA Lighting - 1990

Porsche 911 Turbo

Porsche Cars North America - 1990

Porsche Cars North America - 1990

Porsche 911 Carrera 2

Porsche Cars North America - 1991

Porsche Cars North America - 1991

Porsche 944

Racing Dynamics - 1991

Racing Dynamics - 1991

Porsche 911 Tutrbo

RUF - 1991

RUF - 1991

Porsche 911

Porsche Cars North America - 1991

Porsche Cars North America - 1991

Porsche 911 Turbo

Porsche Cars North America - 1994

Porsche Cars North America - 1994

Porsche Parts

Porsche Cars North America - 1994

Porsche Cars North America - 1994

Porsche 911 Carrera

BF Goodrich - 1994

BF Goodrich - 1994

Porsche 911 Speedster

Porsche Cars North America - 1994

Porsche Cars North America - 1994

Porsche 911 Carrera

Porsche Cars North America - 1995

Porsche Cars North America - 1995

Porsche 928

BF Goodrich - 1995

BF Goodrich - 1995

Porsche RS America

Porsche Cars North America - 1995

Porsche Cars North America - 1995

Porsche 911 Targa

Porsche Cars North America - 1996

Porsche Cars North America - 1996

Porsche 911 Carrera

Porsche Cars North America

Porsche Cars North America

Pre-Owned Porsche

Porsche Cars North America - 1996

Porsche Cars North America - 1996

Porsche 911 Turbo

Porsche Cars North America - 1996

Porsche Cars North America - 1996

Porsche 911 Turbo

Porsche Cars North America - 1994

Porsche Cars North America - 1994

Porsche 968

Porsche Cars North America - 1995

Porsche Cars North America - 1995

Porsche 911 Carrera 4

Porsche Cars North America - 1997

Porsche Cars North America - 1997

Porsche Boxster

Porsche Cars North America - 1997

Porsche Cars North America - 1997

Porsche Boxster

Porsche Cars North America - 1998

Porsche Cars North America - 1998

Porsche Boxster

Porsche Cars North America - 1998

Porsche Cars North America - 1998

Porsche 911 GT1

Porsche Cars North America - 1999

Porsche Cars North America - 1999

Porsche 911 & GT1

Porsche Cars North America - 1999

Porsche Cars North America - 1999

Porsche 911

KUS

KUS

Porsche 911GT

Porsche USA - 2009

Porsche USA - 2009

Porsche Panamera

Falken Tire - 2010s

Falken Tire - 2010s

Porsche 911

Porsche Cars North America - 2010

Porsche Cars North America - 2010

Porsche 911 GT3 R Hybrid

Porsche Cars North America - 2011

Porsche Cars North America - 2011

Porsche 911 GTS

Porsche Cars North America - 2011

Porsche Cars North America - 2011

Porsche Cayman S

Porsche Intelligent Performance - 2011

Porsche Intelligent Performance - 2011

Porsche 911

Porsche Cars North America - 2011

Porsche Cars North America - 2011

Porsche 911 GT3 R Hybrid

Porsche Classic - 2010s

Porsche Classic - 2010s

Porsche Carrera

Porsche Cars North America - 2011

Porsche Cars North America - 2011

Porsche Panamera S Hybrid

Porsche Cars North America - 2012

Porsche Cars North America - 2012

Porsche Cayenne Diesel

Porsche Cars North America - 2012

Porsche Cars North America - 2012

Porsche Panamera GTS

Porsche Cars North America

Porsche Cars North America

Porsche Parts

Porsche Cars North America - 2013

Porsche Cars North America - 2013

Porsche Cayman

Porsche Cars North America - 2014

Porsche Cars North America - 2014

Porsche 911 GT

Porsche Cars North America - 2014

Porsche Cars North America - 2014

Porsche Cayman

Braman Porsche - 2015

Braman Porsche - 2015

Porsche 918 Spyder