Automotive advertising can tell us the story of the automotive industry as well as any other medium. We have been seeing car advertisements for over 100 years now. Shiny Cadillacs, sleek Jaguars, and pink Mustangs. In the beginning, it was all simply black and white. So how has it changed? Auto advertising throughout the years has evolved tremendously thanks to imaginative, and sometimes not so effective, creative techniques. The methods for marketing cars have changed dramatically over the past 120 years.
These pages of official adverts from Porsche cars and Porsche themed advertisements taken from the Auto-Archives library show just our favorites from the wealth of Porsche documentation that is stored on our system. The almost 250 ads currently shown are listed in chronological order and partially by Porsche Model.
Porsche has always been known for creative advertising and pointed slogans. Especially in the print campaigns, in which it was felt it was necessary to convey the message in a as few words as possible. At the beginning of the Porsche sports car era, the advertisements were often adapted to the zeitgeist and the technical possibilities at the time and victories at motorsport events were often highlighted.