The Porsche logo designed in the shape of a crest was based on the Free People’s State of Württemberg’s coat of arms — to align with the traditions of Württemberg-Baden. Porsche’s headquarters were located in Stuttgart, which was the capital of Württemberg. Württemberg’s old coat of arms is Porsche’s logo and a part of Germany’s history.
One of the most common questions asked about the Porsche crest is, “What is the animal on the Porsche logo?” The headquarters of Porsche are located in Stuttgart, southwest Germany and was actually built atop a horse-breeding farm. Stuttgart used horses in its city seal, inspiring Porsche to make a black horse the centerpiece of its logo which represents power and the seal of Stuttgart. Furthermore, the antlers and black and red stripes on the logo were influenced by Württemberg’s state seal, as the state colors are red and black. The Porsche logo design also honored Swabia, the Porsche family’s second place of residence.
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